3 Key Strategies for Successful Global Expansion
Focused On Quality
The Right Influencers and Engaging Content
Partnering with influencers with over 10 million followers and creating compelling content delivers results beyond expectations. One approach uses relatable, story-driven content to boost CTR by capturing attention in the first 3 seconds. The other focuses on ongoing influencer promotion to increase brand awareness, drive trials, and improve CVR and user retention.
Integrating creativity into TikTok
Leverage cross-domain influencer collaborations to boost the visibility and engagement of challenge campaigns; incorporate branded hashtags or emojis to seamlessly integrate brand elements and drive brand awareness. Make use of TikTok's music and editing tools to evoke emotional resonance and strengthen brand associations. Encourage UGC (User-Generated Content) creation to spark widespread user participation and foster deeper interaction with a large audience.
Harnessing Game Streaming to Engage Users
Announce upcoming live streaming events in advance to build anticipation and excitement. Incorporate interactive elements like Q&A sessions and giveaways to boost audience participation. Have key opinion leaders (KOLs) share their personal insights and experiences with the game, making the content more engaging and relatable. This approach not only helps build user loyalty but also drives interest, encouraging downloads and deeper user involvement.
