Customized influencer marketing service process
Market research: SWOT analysis of competing products - analysis of user tags & portraits - user screening - target users
Great marketing is proven by successful cases
Skintific
Background: A local cosmetics
brand in Guangzhou is launching a new skincare
product and hopes to enter the Indonesian market
through influencer marketing and increased
activity on social media.
Strategy: Tap into the global
influencer resource pool to match Skintific with
Indonesian influencers whose tone is a good fit,
with collaboration tiers up to 10 million
followers. We primarily used an influencer
matrix marketing approach, selecting top-tier
influencers for brand awareness coverage,
utilizing influencers to live stream and review
on TikTok for a direct fan experience, and
placing these in the influencers' account shops
for easy purchase, thereby increasing conversion
rates.
Result: The total views of
related videos exceeded 2.6 billion times, and
the brand hashtag quickly became popular on
TikTok, significantly increasing brand exposure
and sales.
RELX
Background: Throughout the
product launch, the objective is to harness the
power of influencer marketing to drive
awareness, increase sales, and deliver the
anticipated profits for the company.
Strategy: Tapping into a global
influencer database, over 300 influencers were
matched with RELX based on brand alignment. The
selected influencers varied in type, with some
having millions of followers. A KOL matrix
marketing approach was used, featuring top-tier
influencers for brand awareness, leveraging
trending topics and events to drive attention,
enhance brand recall, and capture audience
engagement.
Result: Successfully executed
influencer marketing campaigns in 7 countries,
with the new product exceeding its quarterly
sales target within the first month of launch.
