Customized influencer marketing service process
Market research: SWOT analysis of competing products - analysis of user tags & portraits - user screening - target users
Great marketing is proven by successful cases
Skintific
Background: A local cosmetics brand in Guangzhou is launching a new skincare product and hopes to enter the Indonesian market through influencer marketing and increased activity on social media.
Strategy: Tap into the global influencer resource pool to match Skintific with Indonesian influencers whose tone is a good fit, with collaboration tiers up to 10 million followers. We primarily used an influencer matrix marketing approach, selecting top-tier influencers for brand awareness coverage, utilizing influencers to live stream and review on TikTok for a direct fan experience, and placing these in the influencers' account shops for easy purchase, thereby increasing conversion rates.
Result: The total views of related videos exceeded 2.6 billion times, and the brand hashtag quickly became popular on TikTok, significantly increasing brand exposure and sales.
RELX
Background: Throughout the product launch, the objective is to harness the power of influencer marketing to drive awareness, increase sales, and deliver the anticipated profits for the company.
Strategy: Tapping into a global influencer database, over 300 influencers were matched with RELX based on brand alignment. The selected influencers varied in type, with some having millions of followers. A KOL matrix marketing approach was used, featuring top-tier influencers for brand awareness, leveraging trending topics and events to drive attention, enhance brand recall, and capture audience engagement.
Result: Successfully executed influencer marketing campaigns in 7 countries, with the new product exceeding its quarterly sales target within the first month of launch.
